4 Ms of Big Data: Big Data Creates Compelling User Experience
This is Part 5 of a 5-Part series. Be sure to view the rest of the series below.
The fifth and final part of the “4 Ms” of Big Data (“Make Me More Money”) infographic series focuses on how Big Data can create a more compelling, more differentiated user experience. This infographics highlights how Big Data provides actionable insight that helps create the best possible user experience across all channels and devices, online and offline.
Improving the user experience means taking a close look at all aspects of how you interact with customers. Big Data provides the detailed analysis that lets you improve the experience, while boosting the bottom line. Here are just some of the areas where Big Data can help:
- Enable Data-driven Agility. If you can’t deliver actionable insights that your business stakeholders can use, why bother? Big Data gives you valuable information that you can put to work immediately, making changes in your processes, product line, and more.
- Drive A More Engaging Customer Experience. The customer, product, and market insights you glean from Big Data fuel new levels of innovation. They give you the ability to create market-driven products—and sell more of them.
- Empower Front-line Employees. Deliver customer and operational insight and recommendations to your front-line, customer-facing employees. Optimize product selection and product pricing. Flag potential waste, fraud, and loss situations. Customize product performance based upon customer usage behaviors.
The infographic provides some useful insights to help justify investing in your user experience:
- 60% of firms surveyed describe their customer experience strategy as a way to differentiate their business from other leaders in their industry.
- 35% of marketers say data has improved customer engagement through personalization.
- 3 out of 4 online shoppers prefer retailers that use personal information to improve the shopping experience.
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