Big Data Transformation: Pechanga Resort and Casino
Pechanga, California’s largest resort and casino, started its journey with EMC late in 2014 with a Big Data Vision Workshop. The engagement illustrated how Pechanga could most effectively utilize analytics and build consensus around moving forward with a larger scale test of Big Data analytics.
In early 2015, Pechanga moved on to the next phase of EMC’s Big Data Transformation methodology: the Proof of Value. Over the course of 16 weeks, EMC professionals built and tested specific use cases including optimizing ‘comps,’ hotel room stays, and building an advanced gamer profile, created a business case and iterated on a future state architecture. By demonstrating the analytic lift and potential value of specific use cases, Pechanga’s Board of Directors was persuaded to implement the recommended architecture and deploy the analytics use case into production.
Our team spent the last six months of 2015 focusing on that implementation – and it was a true transformation. It included NOT JUST a Business Data Lake, but everything needed to enable a successful business transformation as well: use case deployment, business process improvement, knowledge transfer, data governance, new IT processes and a new IT organization.
Pechanga has already achieved a return on its investment, positioned itself as a leader in its space, and implemented a platform on which it can execute countless additional Big Data analytics use cases based on its customer, operational, and retail data.
We’re especially proud of our work at Pechanga. It exemplifies the success we can have when we approach our customers’ transformation holistically – and when we work together to design and deploy the best solution for our customers.