To Boldly Go Where No Experience Has Gone Before
It’s that time again. There are only two weeks left until the crowds flood into the Solutions Expo at EMC World to learn, network and explore how EMC is integrating your feedback into our products, services and approach to customer experience. EMC’s Total Customer Experience (TCE) team had a tremendous event last year, with Joe Tucci talking about the importance of Net Promoter Score (customer loyalty) and customer feedback during his keynote session and over 800 customers and partners engaging in our booth. Of course, in typical EMC fashion, we knew that we had to make this year’s event even more memorable. We also knew that it was important to reflect on what worked well last year so we could build on these learnings. I hope to see you at this year’s event and I invite you to let us know if all our efforts to create a unique, fun and relevant experience paid off. Now, I don’t want to reveal all the details, but I do want to share three key ways that we are making this year’s bigger, better and seriously out of this world!
Our goal at EMC World is simple – to create a meaningful connection with our customers and partners while showcasing how we are taking your feedback and turning it into action. So how do we achieve this? We believe we have three great reasons for event attendees to visit our booth—and they all center on high-energy interaction. First, we have taken our Experience Analytics Showcase to a whole new intergalactic level—the data is different, the stories are better and you are going to love the 42-inch touchscreens that will make you feel like you are at the helm of the Starship Enterprise. We piloted this program at EMC World 2014 and based on the positive
feedback from our booth attendees, we then turned it into a user-friendly online tool that can be accessed by anyone.
We have also discovered the secret to “teleportation”…you will have to visit our booth (#463) to experience this technology for yourself. Let’s just say your friends back home are going to be pretty envious that you not only made it to Las Vegas, but also managed to explore the Final Frontier during your trip.
Finally, you will have a chance to earn the respect of humans, Klingons and Vulcans alike if you demonstrate your superior memory skills through our brand new “Fleet Facts” game. This is a new twist on a classic game that will definitely have your adrenaline pumping and your fingers flying.
Last year, many customers wanted to share their feedback on the EMC experience. This year we want customer and partner feedback to be a more prominent part of our booth experience. We are very excited to pilot the Voice Insight Action (VIA) mobile app in our booth. In just a few minutes, attendees can share their comments. We will then aggregate this feedback and work with our products solution & account team to integrate your feedback into our future innovation roadmaps. This program will be rolled out to our customer-facing teams in the coming months and there is no better place than EMC World to validate out its capabilities. To ensure we communicate what we learned from this feedback data, we will invite all our booth attendees to join an exclusive webinar to review the results and schedule future sessions with individual customers to highlight how your feedback in transforming our approach to productions, solutions and EMC’s customer experience.
As I said in pre-event blog last year, what happens in Vegas should not always stay in Vegas. And this is certainly true when it comes to the social media activity, which I believe truly brings EMC World to life. There are a few ways that you can join in the event hype with just a few clicks from your smartphone, tablet or laptop.
- The Total Customer Experience team is collaborating with EMC’s Global Services team to launch the first-ever dual gamification mission on the EMC Community Network. This mission will allow you to view and comment on brand new blogs, assets and discussions and be rewarded with some pretty stellar virtual badges for your efforts!
- There will also be some great blog activitywith special contributions from one of our largest partners and leading CX analyst firm, Walker Info.
- If you find yourself in need of a break at work, join the conversation on Twitter using #EMCWORLD and #CX and follow my two TCE social guides, @rowenapouliot & @RKramer_TCE , who will be providing real-time updates on all of the TCE activities throughout the event.
If you can’t make it to Las Vegas this year, don’t worry. The EMC TV team will be frequently visiting the TCE booth, including an interview with some of our data experts on Monday. You can check out the live coverage via the virtual conference. In addition, we welcome any feedback that you may have before, during and after EMC World. We are always listening and can be reached at EMCTCE@emc.com.
If you can’t feel the energy yet, it’s coming. The TCE team can’t wait to boldly go where no experience has gone before.