Service Excellence

Transformational Services, the Strong Silent Type or Sensitive Hero?

Barbara Robidoux By Barbara Robidoux Senior Vice President, Dell Technologies Services and Dell Digital August 2, 2017

I have a confession: I usually write in this space about historical or current IT trends but today I will venture into the world of company culture and share some inside Dell EMC skinny. Well, okay, I’ll start with a little history…

When you build your reputation as an affordable work space company it’s hard to change market perception. Nevertheless, at the turn of the century, the market began to take note of a growing trend and wonder, “Maybe Dell can provide the same hardware economics and ironclad support in the data center?”

Figure 1: Dell PowerEdge sales take off in the 2000’s

Figure 1: Dell PowerEdge sales take off in the 2000’s


Now, nearly two decades later another perception is growing in the market, “Maybe we should look to the Dell EMC service experts and their partners to help us rapidly adopt and optimize our digital technologies…help us through our IT transformations.”

“We foresee customers going to Dell EMC Services for predefined, integrated solutions that will result in less effort spent on getting infrastructures set up and supported, which will provide IT with more time for business enablement.”

Rob Brothers, Program Vice President, IDC


We’d like to believe it’s our people; after all, with 60,000 service professionals and partners in 165 countries, our experts are right around the corner and “at your service” 24 hours a day. We hire the industry best, invest in them and nurture their expertise.

But maybe it’s their work ethic. Our people are both IT strategists and IT doers…not just business theorists. Yes, we can help you build business cases and justifications. We can help you analyze and plan. But we are truly in our element in the doing…in producing outcomes.


Of course, it could be our pickiness when it comes to those outside of Dell who represent us. It’s not the easy route by any means, but we are pretty exclusive dance partners and only team with the most reputable and dependable re-sellers, distributors and delivery partners in every region.

“Indeed Dell Technologies is number one in servers, storage, virtualization and PCs.”

Dave Altavilla, Forbes

Perhaps it’s our approach. Our scale uniquely positions Dell EMC to provide consistent comprehensive services across the entire enterprise, from edge to core to cloud.

We are also steadfastly devoted to and constantly looking for ways to delight you, our customers. We are harnessing system data, IoT and analytics to improve your productivity. Our deployment philosophy, from PCs to storage to solutions, is to look for efficiencies that we can pass to you starting right in our own factories.

Our services SOWs are flexible—for either all the work or just what you need. Our business cases and justifications enable confidence at every level of decision making, from your finance and purchasing to your VP and C-level leadership.

Look, we’ve spent over 30 years learning, innovating, building IP and helping tens of thousands transform their IT world and the businesses that depend on them.

The strong and silent type or sensitive hero? Perhaps we’re both.

Want to read more about reaching business and IT transformation bliss? Check out this new white paper, Strategic Partnering for IT Transformation.

Barbara Robidoux

About Barbara Robidoux

Senior Vice President, Dell Technologies Services and Dell Digital

Barbara Robidoux is Senior Vice President, Dell Technologies Services and Dell Digital. In this role Barbara is responsible for driving marketing innovation in support of strategic priorities such as lifecycle management of Dell Technologies services portfolio, strengthening the partner ecosystem, and ensuring go-to-market alignment between all aspects of Dell Technologies Services with product divisions and sales.

Barbara has held other marketing leadership positions at Dell EMC, most recently running EMC’s Worldwide Executive Briefing Center program and Global Customer Reference team. Prior to that, she ran Product Marketing for five years.

Before joining EMC (now Dell Technologies), Barbara held product marketing positions at Cambex Corporation and Data General. She holds an undergraduate degree and MBA from Babson College, and attended the University of London in London, England.

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