Bill Schmarzo

The Customer Journey Digital Transformation Workbook

By Bill Schmarzo April 4, 2018

Digital Transformation is becoming a business mandate. Why? Because in our evolving world, successful digital transformation will be the difference whether a business survives or wilts in the modern economy. Consequently, Professor Sidaoui and I felt it was critical... READ MORE

AI/IoT/Analytics

A Digital Transformation Lesson: Open Source Business Models

By Bill Schmarzo March 29, 2018

The year was 1994 and I had the fortunate opportunity to stumble upon a company – Cygnus Support – that was “selling free software.” I remember telling my mom that I was Vice President of Sales & Marketing of... READ MORE

AI/IoT/Analytics

Is 2018 the Tipping Point in Digital Transformation?

By Bill Schmarzo March 28, 2018

“Survival, in the cool economics of biology, means simply the persistence of one’s own genes in the generations to follow.” —Lewis Thomas A recent article in The Economist titled “The Year of the Incumbent” postulates that 2018 is... READ MORE

AI/IoT/Analytics

Data Analytics and Human Heuristics: How to Avoid Making Poor Decisions

By Bill Schmarzo March 19, 2018

The “hot hand,” a metaphor applied frequently to the game of basketball, is the idea that a basketball shooter, after making several consecutive shots, will experience a higher than normal success rate on his or her ensuing shots. I... READ MORE

AI/IoT/Analytics

Artificial Intelligence: 6 Step Solution Decomposition Process

By Bill Schmarzo March 5, 2018

It’s simple. The conversation is simple because the objective is simple: How do I become more effective at leveraging (big) data and analytics (artificial intelligence) to power my business? Success with artificial intelligence doesn’t begin with technology, but rather... READ MORE