Ricardo Calderon


Vice President, Services Marketing, Dell Technologies

Ricardo Calderon serves as Vice President Marketing for Dell Technologies Services, based in Dell’s headquarters in Austin, Texas. He is responsible for leading the Marketing strategy and programs that drive our Services brand perception, short and long-term demand generation and customer satisfaction through Marketing vehicles for Services Globally. Mr. Calderon shares a passion for driving results through innovation, diversity and talent development.

Mr. Calderon joined Dell Inc. nineteen years ago after graduating from the Master degree program at the University of Texas at Austin. His first position at Dell was as an Enterprise Brand Manager, developing the PowerEdge brand of Servers and introducing to the Latin America market our Storage and Switches lines. Later in his career he took over Channel Marketing both for Latin America as well as Global Go To Market. He became VP of Marketing in 2016.

Prior to joining Dell, Calderon was a Regional Category Manager for Procter and Gamble in Peru, and was responsible for customer and point of sale marketing. He developed trade-marketing strategies for the introduction of Pringles in Peru and for the brand upgrades of hair care, respiratory and feminine protection product categories.

Mr. Calderon has an MBA from University of Texas at Austin and a Bachelor of Science in Industrial Engineering from Universidad de Lima in Peru. Proud husband and father of two young kids.