Jim Roth serves as the Senior Vice President of Services and Marketing for Dell Digital. In this role he is responsible for digitally transforming services and marketing at Dell EMC through software platforms including customer relationship management, marketing automation, field service and self-service on dell.com and dellemc.com.
Jim has held a variety of senior level marketing, operations and product development roles. Prior to his current role, he led global services product development and marketing.
Jim holds dual bachelor’s degrees and a master’s degree from Northwestern University and a Master’s Degree in Management from the Stanford University Graduate School of Business.
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David Kelly who founded one of the most recognized design firms in the world, IDEO, and who helped create the computer mouse, has a theory. While everyday users drive markets, true insights come from studying extreme users, those who... READ MORE